The Founded Advisory Advantage.

We limit uncertainty and eliminate unknowns, helping you move quicker and more strategically.

Empowerment Through Empathy.

We understand the challenges you're facing. We've been there.

That's why we're able to get inside your business and into the trenches with you, identifying issues, finding solutions, and implementing them together.

We don't guarantee 10x in revenue or a $100M exit, because you can't guarantee what you can't control. What we can control—and what we promise—is empathy and experience.

Open conversations, honest advice, and real results. That's the Founded Advisory Advantage.

Adam Miron
Founder & Chief Advisor


By marrying his elite business acumen with a passion for fostering success among others, Adam's skill as an advisor is unparalleled.

This was recognized in 2019 when he joined Thompson Rivers University, Western Canada's largest business school, as their Entrepreneur in Residence. Since then, he has worked collaboratively with hundreds of faculty, students, and local entrepreneurs to nurture their potential and inspire their success.

As the co-creator of iPolitics—a digital newspaper devoted to Canadian politics—he was at the forefront of new media, and secured its sale to Torstar in 2018.

As the Executive Chair and Interim CEO of Brane Trust—Canada’s second ever regulated custodian for digital assets—he successfully grew the business until it was acquired in 2023 for nearly $10M.

And as the Co-Founder of HEXO Corp—an award-winning CPG cannabis company—Adam was again on the cutting edge, navigating his company through a revolutionary and highly regulated industry, and doing it with such passion and vision that, within six short years, he was able to achieve a $2.9B valuation.

His board service also currently extends across a spectrum of companies, from burgeoning startups to established multi-million dollar corporations.

But no matter the role, Adam always delivers with his unique blend of compassion and pragmatism. As Founded Advisory’s Chief Advisor, he’s continuing to do so for startups of all shapes and sizes.

Adam Miron steers innovative ideas towards profitability. And he does it side by side with founders.